Abstract: In the report of the 20th Party Congress, it is proposed to 'build a livable, workable and beautiful countryside', and village planning has been given new requirements and missions. This paper takes Xianyou County, Putian City, Fujian Province as a case study area, establishes a structural equation model to analyze the influence mechanism of village planning on the revitalization benefits of the countryside, and quantitatively analyzes the main influencing factors of village planning, village construction, and revitalization benefits, and proposes the corresponding optimization and enhancement strategies of village planning. The results of the study indicate that: Village construction serves as a mediating factor in promoting rural revitalization through village planning; The primary factors influencing village planning are the level of public participation and the effectiveness of planning implementation; The key factors affecting village construction are satisfaction with garbage collection and sewage treatment; The main factors driving the benefits of rural revitalization are village wealth and aesthetic quality. Finally, based on the research findings, four strategies are proposed to enhance village planning: strengthening the depth of public participation, improving environmental sanitation facilities, fostering the development of collective economy, and optimizing the planning implementation system. These strategies provide theoretical support and practical guidance for the rural revitalization strategy.