Abstract: Based on the two-way flow of urban-rural factors in developed regions of China in the new era, this research explores new characteristics and trends of rural socio-spatial evolution driven by agricultural headquarters’ new business forms and models from the perspective of correlation networks. Taking the Huangyan District, Taizhou City, Zhejiang Province as an example, the research innovates a socio-spatial network analysis method based on actor-network theory (ANT) and establishes a cross-regional urban-rural factor correlation network based on local watermelon agricultural headquarters, analyzing its impact on the local rural revitalization. The research reveals that the Huangyan melon industry network is characterised by 'endogenous drive and outward output' towards a research and management headquarters. It establishes a service center of the production and planting network locally and influences the development of local urban real estate and rural commercial space through backflow of development factors. In addition, this article formed a rural socio-spatial research method that is different from the traditional 'local perspective' through cross-regional network analysis, which has positive guiding significance for rural revitalization planning and construction and territorial spatial planning in rural areas in the context of urbanrural integration in the new era.