Abstract:
Tourists' spatial experience needs to be paid attention to in rural tourism. Therefore, the village space should meet the behavior requirements of tourists as much as possible on the basis of authenticity protection. However, tourists' perception of the importance of spatial elements is often ignored, but in fact it should form the basis of evaluation of spatial quality together with the perception of satisfaction. Taking Zhenbei Village, in Yimianpo Town, Harbin City, Heilongjiang Province, a representative village along the Middle East Railway, as an example, this paper used the Importance-Performance Analysis (IPA) methodology to explore the problem of village space from the perspective of tourists. First, the evaluation indicators of spatial experience in rural tourism were selected according to the four types of behaviors of tourists, including traveling, consuming, sightseeing and interacting, and the Likert scale was used to investigate tourists' perception of satisfaction and importance of 36 spatial attributes in 4 spatial dimensions. Then, an importance-performance analysis model was constructed and revised, and all attributes were divided into 4 categories according to priority, where it was discovered the bright spots and shortcomings of the space in the tourism development of Zhenbei Village. The improvement measures for each spatial attribute were proposed to optimize the spatial experience of tourists, thereby promoting the protection and development of the village and providing reference for the space planning and construction of towns and villages along the Middle East Railway from the perspective of tourism development.