Abstract: China vigorously promotes the development of rural tourism in recent years, when rural tourism has become an important part of modern tourism. With the significant improvement of people's living standards and economic income, the single development mode of rural tourism, such as farmhouse entertainment, is unable to meet the needs of mass consumers. Therefore, improving the competitiveness of rural tourism is the key to realize the healthy and sustainable development of rural tourism. Based on the GSC model, this paper constructs the rural tourism competitiveness evaluation index system of Feixi County, and evaluates the competitiveness of Feixi County. Based on the analysis of the evaluation results, this paper puts forward the cultivation strategies of rural tourism core competitiveness of Feixi County from three aspects of consolidating the internal foundation, releasing the core attraction and strengthening the support guarantee, aiming to provide theoretical reference for the evaluation and promotion of rural tourism competitiveness.